In a dog-eat-dog business world, projecting the right company image is absolutely essential. But you don’t have to spend money with a top marketing company in order to enhance your image! Here are some simple touches to give you a boost:Create a clean and consistent brand image.
Develop your company logo, business papers, stationery, packaging and if possible your interior office design to reflect a clean, consistent and professional image to your customers. This will show you as a steadfast, reliable partner that customers can trust and depend on.
Attend local and industry events
Attending local trade shows, charity events and more is a great opportunity for you to publicise and promote your business. You can publicly demonstrate the benefits of your products and services to both existing and potential customers.
Test your online media
Besides developing and maintaining a stream of website and online social media, it is vital that you perform regular checks on its usability. Put yourself in the position of one of your clients, and use the website features - does everything work smoothly? Only by displacing yourself and seeing things through a user’s eyes will you know how to optimise your website and social media.
Choose a prestigious, high-quality location for your offices
First impressions are everything, and one of the best ways to ensure a good first impression with new customers is investing in prime office space. Renting space at a top site like Carrwood Park will give you just that. Well-designed offices with comprehensive facilities will speak volumes about your company’s professionalism and success. And when clients see your address, you want them to be instantly impressed and keen to go there. Think about it, if you’re in a poor location where for example there is no proper air conditioning in summer, or not enough parking, how many clients are going to come and see you there?
Tell your ‘company story’
This is the age of reality television, and the fact is that people love real-life stories of hardship and success. Find an innovative and interesting way to tell your company story to the public to garner interest, respect and admiration.
There are literally dozens of ways for you to enhance your company image. Through location, consistency and community activity, you can communicate to customers the image of a truly successful and professional enterprise. Browse our site and see how we at Carrwood Park can help you along the way.
