Every business owner has that one dream client. Someone that’s fun to work with, easy to communicate with and makes your financial life a whole lot easier.
But they’re called ‘dream clients’ for a reason. Most businesses won’t ever get to work with their dream client without a lot of effort and years of building up a reputation.
As a business leader, you’ll probably know the struggle; months of hard work warming up a lead, establishing a relationship with them and staying up all night working on that perfect pitch, only to lose out to another company. It feels like a waste of time and it’s understandably very demotivating.
But there’s no need to let this get you down. With the right amount of research and creativity, you’ll have no problem winning your dream client. And if that still isn’t enough, then it could be wise to ask yourself these questions…
Have you done your research?
To deliver the perfect pitch, you should know everything about the people you’re pitching to. From knowing the business’ main services to something as precise as the business owner’s favourite food, it all helps. Knowing some of the smaller details can help you to connect on a more personal note, which could end up being the deciding factor for whether or not you secure your dream client.
For a while there’s been an argument that a B2B/B2C approach to marketing should be replaced by ‘human to human marketing’. It’s certainly something to consider when crafting your pitch. Appealing to the human-side of a business is sure to help with your case and being able to relate with your potential client, even having a bit of fun and laughter, is a great way to do this. Take time to research your meeting attendees. Take a look on LinkedIn, on their business website, and maybe even ask some of your mutual connections for a few inside tips.
Is your pitch bespoke enough?
When pitching to clients, reusing a presentation and changing a few slides simply won’t suffice. You need to take the time to create a bespoke pitch, taking into account some of the things you may have discovered when researching the business. For example, if you find that your dream client has ties with someone you already work with, why not include a video testimonial with that familiar face?
Have you been creative enough?
Demonstrating your ability to use a creative approach is only going to bode well. It shows that you’re willing to think outside the box and try something different. Of course, creativity is very subjective. This is where knowing who you’re pitching to will come in useful. If you were trying to win over a more corporate firm, you could include a creative, professional design on your presentation. But with a more laid-back company, something as simple as a funny - but relevant - video could work! It’s important to bear in mind that your choice of creativity could either make or break your pitch. If something doesn’t align with their brand it can be a major turn off.
Does your meeting room reflect your brand?
One part of a winning pitch that is often overlooked is the location that it takes place. Spending hours researching the potential client and crafting that perfect pitch will all be for nothing if your meeting room is below the mark. Do you want to come across as a credible, forward-thinking business? Then your meeting room needs to reflect that too. We’d always advise going to see the meeting room for yourself before signing on the dotted line, so you can really make sure that it aligns with your brand.
It’s also important to consider some of the finer details such as the location of your meeting room, whether there is a reception service and the IT infrastructure. How far would your delegates need to travel? Could a friendly receptionist greeting them on entry be a difference maker? Do you really want to risk losing a dream client to a technical fault?
Securing your dream client doesn’t have to be a dream. Asking yourself these questions can really help in understanding what you need to do to deliver that winning pitch. With the right amount of research, hard work and determination, there’s no reason why you can’t secure your dream client.
Are you looking for a luxury meeting room in Leeds? From our 4-person suites to our board rooms, all our meeting rooms are of the highest quality. Your delegates will also benefit from superfast WiFi, seamless IT infrastructure and a truly inspiring environment. Why not arrange a viewing at Carrwood Park today?
